Key Words Are Key

[antinomy]

You also need to ensure that that you are using an appropriate keyword formulae when you write for your web-site. Simply repeating the words over and over again isn't going to get the results you want... nor is it going to create sticky traffic so that your buyers eventually purchase.

Whatever keywords you are target, use the main ones in the header information : title, keywords, etc.

[Andre]

Here is a truly great tool for determing your keywords for google ranking:

http://www.googlerankings.com/

Find out how your keywords are doing, what keywords to focus on, and more.