Andre
07-22-2004, 12:41 PM
One Way Link Building Secures Long Term Ranking Results
One-way link building is a great way to improve your link
popularity and ranking in the search engines. One-way
links are more difficult to obtain than traditional reciprocal
links, but pay off in securing solid long-term search engine
ranking results.
Why Are One-Way Links Helpful?
Link building in general is an important part of making
sure your site ranks well in the search engines. Google
and many of the other search engines include link popularity
as part of the way they evaluate the web pages they include
in the search engine databases. Links are seen as a positive
"vote" towards the quality of the web page. Each individual
page acquires link popularity based on the pages that link to it.
Google and Yahoo both have toolbars showing the page rank
of pages you visit, so you can use these tools to get a good
estimate of your pages' link popularity. It is not necessary to
get totally caught up in the minutia of which types of links from
which types of pages are the most important. The bottom line
is this: acquiring links pointing back to your website, particularly
links from sites covering the same or related topics as your
site, is helpful in the overall scheme of search engine ranking.
The big "plus" of one-way links is that you don't have to worry
about linking back to a "bad neighborhood". If your site has
links pointing back to sites that serve as "link farms" or
"free-for-all" sites, you may not gain, and could actually losë
page rank. These sites are rarely focused, and tend to have links
to and from all different sorts of sites. Since there is no particular
topical emphasis here, it is clear to Google and the other search
engines that the sole purpose of these sites is to artificially
increase the number of links pointing to your site. Since there is
no value added for the search engine's users, they in turn give
no value to these links.
Another advantage to these focused, one-way links is that they
will tend to stay in place. A website that features a link to your
site probably does so because that site's owner thinks that their
visitors will benefit from the content your site has to offer.
Rather than simply trying to manipulate search results, they
want to add to the experience of their visitors; you benefit from
having a long term link in place. Sites featuring reciprocal links
may simply drop your link when it no longer suits their linking
strategy.
How Do I Obtain Natural Links?
Building good content helps interest your visitors and keeps
them on your website. By becoming an authority on your topic,
you will attract more visitors. When another website in essence
"votes" for the quality of your website by placing a link pointing
back to it, you are obtaining natural linking. The more you can
build upon helpful articles, FAQs and white papers, etc., the
better reason for visitors to link back to your website because
of the quality content.
One-Way Linking Sources
There are a number of ways to get links from other sites back
to yours. The most important principle to keep in mind is that
you will get the most links when you offer something significant
to link to. Think of what you can provide that people will want
to link to:
- Natural links given from topic-related websites that like your website
-Providing frëe content, such as access to articles, e-books, FAQ's and white papers
- Directory links, listed under the category related to your topic
- Business directory links, listed under the category related to your topic
- Blogs, submitted to a blog directory and archived online
- Business associations, listed under the category related to your topic
- Newsletter text ads promoting your business, archived online at topic-related websites
- Original articles, submitted to and archived online at topic-related websites
- Original press releases, submitted to and archived online at topic-related websites
- Original newsletters, submitted to and archived online at topic-related websites
- White papers, submitted to and archived online at topic-related websites
- E-books, submitted to and archived online at topic-related websites
- Frëe software tools provided with required link back to website
For each of these types of content, you will want to have an
active link pointing back to your site. Of course, when creating
your own original content, always archive your own work on your
website to build your content and increase your own link popularity
by growing the number of pages on your website.
The extra value of one-way links is the fact that you are also
promoting your website from the listing as well as the active link.
Articles, newsletters, white papers, directory and business association
links may bring in traffïc from visitors who are interested in the
description of your website listing.
How Do I Know The Links Are Valid?
To gain the most benefit from your links, the link back to your
web page should be one that can be followed by the search
engine robots. Plain old text links and image links usually can
be followed by the search engine robots. More exotic types of links,
like JavaScrïpt links, cannot typically be followed by the search
engine robots. When you provide suggested linking code, the
simpler the better. Don't be afraid to suggest linking formats to
owners of sites that link to you. The types of links that serve
your purposes best will generally provide their visitors with the
best experience as well.
Chëck to see if the page where the link will be located can be
found in the search engine results. You can search via the entire
website or by individual page. Different search engines use
different syntax in looking for individual pages and links; refer
to the advanced search function for each search engine for details.
Google Search Example:
Shows indexing of all pages listed in website
site:www.websitedomainname.com
Shows indexing of a specific web page in website
info:www.websitedomainname.com/pagename.html
If the page is listed in the search engine results, this means the
page has been indexed by the search engine robots. This means
the web page is valid for indexing and that your link will be picked
up as well.
Research And Quality Content Equal Success
One-way link building means hard work and long term
determination to achieve good link popularity. By improving
the quality of your website, you improve the chance to obtain
good quality natural links. Spend a set amount of time each
week to seek out quality one-way links to achieve your goal.
By using this long-term game plan you will be able to safely
build links for optimum link popularity success.
About The Author
Daria Goetsch is the founder and Search Engine Marketing
Consultant for Search Innovation Marketing (http://www.searchinnovation.com), a Search Engine
Promotion company serving small businesses. She has specialized
in search engine optimization since 1998, including three years
as the Search Engine Specialist for O'Reilly & Associates,
a technical book publishing company.
One-way link building is a great way to improve your link
popularity and ranking in the search engines. One-way
links are more difficult to obtain than traditional reciprocal
links, but pay off in securing solid long-term search engine
ranking results.
Why Are One-Way Links Helpful?
Link building in general is an important part of making
sure your site ranks well in the search engines. Google
and many of the other search engines include link popularity
as part of the way they evaluate the web pages they include
in the search engine databases. Links are seen as a positive
"vote" towards the quality of the web page. Each individual
page acquires link popularity based on the pages that link to it.
Google and Yahoo both have toolbars showing the page rank
of pages you visit, so you can use these tools to get a good
estimate of your pages' link popularity. It is not necessary to
get totally caught up in the minutia of which types of links from
which types of pages are the most important. The bottom line
is this: acquiring links pointing back to your website, particularly
links from sites covering the same or related topics as your
site, is helpful in the overall scheme of search engine ranking.
The big "plus" of one-way links is that you don't have to worry
about linking back to a "bad neighborhood". If your site has
links pointing back to sites that serve as "link farms" or
"free-for-all" sites, you may not gain, and could actually losë
page rank. These sites are rarely focused, and tend to have links
to and from all different sorts of sites. Since there is no particular
topical emphasis here, it is clear to Google and the other search
engines that the sole purpose of these sites is to artificially
increase the number of links pointing to your site. Since there is
no value added for the search engine's users, they in turn give
no value to these links.
Another advantage to these focused, one-way links is that they
will tend to stay in place. A website that features a link to your
site probably does so because that site's owner thinks that their
visitors will benefit from the content your site has to offer.
Rather than simply trying to manipulate search results, they
want to add to the experience of their visitors; you benefit from
having a long term link in place. Sites featuring reciprocal links
may simply drop your link when it no longer suits their linking
strategy.
How Do I Obtain Natural Links?
Building good content helps interest your visitors and keeps
them on your website. By becoming an authority on your topic,
you will attract more visitors. When another website in essence
"votes" for the quality of your website by placing a link pointing
back to it, you are obtaining natural linking. The more you can
build upon helpful articles, FAQs and white papers, etc., the
better reason for visitors to link back to your website because
of the quality content.
One-Way Linking Sources
There are a number of ways to get links from other sites back
to yours. The most important principle to keep in mind is that
you will get the most links when you offer something significant
to link to. Think of what you can provide that people will want
to link to:
- Natural links given from topic-related websites that like your website
-Providing frëe content, such as access to articles, e-books, FAQ's and white papers
- Directory links, listed under the category related to your topic
- Business directory links, listed under the category related to your topic
- Blogs, submitted to a blog directory and archived online
- Business associations, listed under the category related to your topic
- Newsletter text ads promoting your business, archived online at topic-related websites
- Original articles, submitted to and archived online at topic-related websites
- Original press releases, submitted to and archived online at topic-related websites
- Original newsletters, submitted to and archived online at topic-related websites
- White papers, submitted to and archived online at topic-related websites
- E-books, submitted to and archived online at topic-related websites
- Frëe software tools provided with required link back to website
For each of these types of content, you will want to have an
active link pointing back to your site. Of course, when creating
your own original content, always archive your own work on your
website to build your content and increase your own link popularity
by growing the number of pages on your website.
The extra value of one-way links is the fact that you are also
promoting your website from the listing as well as the active link.
Articles, newsletters, white papers, directory and business association
links may bring in traffïc from visitors who are interested in the
description of your website listing.
How Do I Know The Links Are Valid?
To gain the most benefit from your links, the link back to your
web page should be one that can be followed by the search
engine robots. Plain old text links and image links usually can
be followed by the search engine robots. More exotic types of links,
like JavaScrïpt links, cannot typically be followed by the search
engine robots. When you provide suggested linking code, the
simpler the better. Don't be afraid to suggest linking formats to
owners of sites that link to you. The types of links that serve
your purposes best will generally provide their visitors with the
best experience as well.
Chëck to see if the page where the link will be located can be
found in the search engine results. You can search via the entire
website or by individual page. Different search engines use
different syntax in looking for individual pages and links; refer
to the advanced search function for each search engine for details.
Google Search Example:
Shows indexing of all pages listed in website
site:www.websitedomainname.com
Shows indexing of a specific web page in website
info:www.websitedomainname.com/pagename.html
If the page is listed in the search engine results, this means the
page has been indexed by the search engine robots. This means
the web page is valid for indexing and that your link will be picked
up as well.
Research And Quality Content Equal Success
One-way link building means hard work and long term
determination to achieve good link popularity. By improving
the quality of your website, you improve the chance to obtain
good quality natural links. Spend a set amount of time each
week to seek out quality one-way links to achieve your goal.
By using this long-term game plan you will be able to safely
build links for optimum link popularity success.
About The Author
Daria Goetsch is the founder and Search Engine Marketing
Consultant for Search Innovation Marketing (http://www.searchinnovation.com), a Search Engine
Promotion company serving small businesses. She has specialized
in search engine optimization since 1998, including three years
as the Search Engine Specialist for O'Reilly & Associates,
a technical book publishing company.